Feb
Long tail keyword – long tail keyword, although little attention is paid by SEOers, but in fact has proven that this is a more effective optimization option than regular keywords. Because it has low competition, easy to rank on Google search rankings, easy to convert, etc. Read the content below to understand what a long tail keyword is, as well as understand 12 ways to search for long tail keywords to SEO campaigns are effective.
What are long tail keywords?
Long-tail keywords are keyword phrases that are not searched a lot, usually at least 3 words or more. This is a keyword phrase with relatively low search volume and competition.
Because it is characterized by being longer, containing more characters, and at least three words or more, it is more specific, accurate, and closer to the meaning of the search keyword.
Therefore, although it has a low search volume and lower competition, it has a higher conversion rate. It is easier to optimize SEO keywords than the first keyword – Head keyword and easy to rank high on Google search engines. ,.
According to statistics from Ahrefs, on average, every month, up to 92% of Long tail keywords get at least ten searches on Google or other tools—a much higher rate than regular SEO keywords.
For example:
If you search for “Coffee,” thousands of related results will appear, making it more challenging to find the content of interest and learn.
But if you search for “how to make filter coffee at home” or “how to make natural coffee beans,”… you will get websites with content closer to what you are interested in, variations of this keyword phrase. Also more effective for the marketing campaign.
Why are long-tail keywords important in SEO?
As mentioned above, the Long tail keyword has a low search volume but is effective for three reasons below:
Why Long-tail keywords have low competition.
If it comes to Long-tail keywords, every SEOer wants their keyword phrases to be optimized well, with low competition, and with many searches to display more, so they will quickly increase keyword rankings on the Google search engine.
For example, if you are interested and search for the keyword “seo guide,” you will immediately receive more than 2 billion results on Google. If you optimize for this keyword, you will find a lot of competition.
But if it is a long tail keyword, such as “wordpress seo guide,.” Then the results return only about ~2 million results. There is a much lower level of competition. Not to mention, Google Adwords (PPC) has a lower investment cost than common keywords.
Long tail keywords have a high conversion rate.
Because long tail keywords have a more extended number of characters, they are more specific and closer to the content to be searched. Compared to regular main keywords, users searching for information will receive information about them. Content tends to move further into the “Buying circle.”
For example:
If you search with the keyword “sunscreen,” you indeed get results that make it difficult for users to filter the information they want to search for, like what is it? What kind? How to do it?…so they can’t know what service or product to buy from your website.
But with long-tail keywords like: “sunscreen skin care,” the content displayed will help your product be seen by users and decide whether to buy or not.
Thus, you can see that the traffic of long-tail keywords has a very high conversion rate, making it easy for customers to see your products and reach more customers.
Long tail keywords are many.
If the regular keyword has a small number, the competition is high. As for long-tail keywords with low competition, there will be more traffic. And if your website has many top-ranking long-tail keywords, the website will have more traffic and conversions.
12 effective ways to search for long tail keywords
Google “Searches Related to….”
You can use the “Searches Related to…” feature, aka “Searches related to…” to find popular Long tail keywords.
Step 1: Enter the keyword you want to find in the Google search box.
Step 2: Then, you need to scroll to the bottom of the page and find the category “Searches Related to…” to see some popular long-tail keywords related to that keyword that you can refer to.
If you want to search more effectively, you can immediately use the keywords in the “Searches Related to…” category and continue to enter the search with Google, and scroll down to see the results of that term.
The People Also Ask questionnaire.
This feature is a useful tool from Google to help you expand your keyword list when doing content or SEO. This tool will generate keywords focused on questions and suggestions to guide you up the word. suitable key.
Use Google Trends
Google Trends is an effective tool for you to consult and research whether Long tail keywords are interesting, loved, or have much search volume.
Here’s how to search:
Example: You want to search for the keyword “Group Buy SEO Tools”
Google Keyword Planner
If you have a Google Ads account, try the Keyword Planner search feature to search for long-tail keywords with two options: Search for new keywords or Search volume and keyword forecast.
These two options will help you understand more about search insights, estimate clicks and impressions, and understand how successful running ads on those keywords will be.
If you want to search for long tail keywords with this tool, type the domain as a filter containing the keyword phrase and brand name, then apply other filters to search for more specific long tail keywords.
When you have displayed the keyword list, you can see the competition level of each keyword and, based on the bid price of each keyword, choose the Google Ads campaign you are implementing.
Google Autosuggest
Google Autosuggest is a feature designed specifically to help you get quick access to popular search categories.
Therefore, as a professional SEOer, you should search for long-tail keywords with Google Autosuggest, just enter the target keyword in the search bar, and include the letters from A to Z alphabetically to collect results. results as desired. With keyword suggestions will have a lot of popular keywords and have good competition.
Use Ahrefs’ Keywords Explorer
A great way to find keywords is to look at your competitors with Ahrefs’ Keyword Site Explorer.
Just go to your competitor’s web, go to Site Explorer and look for the free Keywords report to find out which long-tail keyword phrases are currently driving high traffic to their site, then build competitive keywords.
Use Answer The Public
In addition to the above tool, you can search for Long tail keywords with the Answer The Public tool to research keywords by going to https://answerthepublic.com/, then entering short keywords and clicking “Get questions” to show common questions that users ask and search about you.
Using Keyword Magic Tool
With Keyword Magic Tool, you can search for keyword phrases globally because this tool will display a complete list of keywords according to match types, such as Broad match, Phrase match, and Exact match, … and can be extracted—exported to an Excel file containing a list of keywords that are useful to you.
Using Topic Research Tool
With this tool, you will get a list of many related topics at once to suggest you long-tail keyword phrases or related headlines in card format.
Using Keyword Gap Tool
With this tool, you only need to add a domain and four competitors. You will receive a list of keywords ranking high among your competitors. From there, you can build keywords to use as the most optimal content.
Using Keyword Difficulty Tool
Keyword Difficulty will help you estimate the difficulty of keywords so that you can apply an SEO strategy to understand the top 20 keywords of Google.
Reddit, Quora, and Forums
Quora and Reddit or Forum are where people exchange and discuss many different topics and are interested in a certain product, service, etc., so this tool will help “manipulate marketing” for keywords. Longer and more efficient.
You need to search and see the topics of interest, then quickly check in Keywords Explorer. If you see a keyword with a low KD score, that’s the long tail keyword you’re looking for.
Pros: forum themes can help your content get closer to users, which is very useful for content you want to reach people.
Cons: Mining long-tail keywords from forums takes a lot of work.
How to use Long tail keywords effectively
- Optimizing articles around Long-tail Keyword
Long tail keywords represent topics independently, not part of a larger topic. So, to optimize the use of long-tail keywords, you should create new content optimized around the long-tail keywords. This can take a lot of your time and effort. However, getting to the Top of Google with this content will be very easy. - Insert the Long tail keyword into the article
Of course, you need to use Long tail keywords to create article content and choose to build many short to long articles to enrich the content. - Take advantage of variations of the long tail keyword
Try to insert more variations of the Long tail keyword in the page title, headings 2,3,4… and intro to increase visibility to users. - Don’t try to cram Long tail keywords
Although taking advantage of many variable keywords is necessary, it does not mean stuffing keywords with force and affecting the quality of content & SEO.
Conclude
For an effective SEO campaign, building an optimal keyword list is an effective work to contribute to Digital Marketing reaching more users. If with common keywords that rankings are difficult to rank for, then search and use Long tail keywords. Using Long tail keywords properly will help you increase search rankings, traffic, and traffic much faster.
