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What is semrush?

SEMrush is a popular SEO tool, used for keyword research, competitor analysis, and Google Ad campaign optimization.

Main features of SEMrush

As a tool used by many SEOers and advertisers, SEMrush integrates many useful features. Specifically, it integrates up to 18 powerful features that meet the needs of any digital marketer.

Domain Analytics

With this feature, SEMrush helps you get an overview of overall SEO and PPC Marketing (paid advertising).

Domain Analytics features in SEMrush
Domain Analytics provides reports on overall SEO and PPC Marketing.
If you want a more detailed analysis, you can dig into details about:

Organic traffic.

Backlinks.
PPC campaign.
Engagement metrics (like bounce rate).
The Web’s main competitor in Google search.
…
The data in this report is extremely helpful. Especially when you want to see how much traffic a Web site gets from SEO or Google Ads.

Organic Research

Organic Research is a simple, common feature in many SEO tools. But with SEMrush, if you know how to exploit, this feature will help you effectively.

You will get data on the amount of organic Website traffic received from Google over time. But the following indicators are what you need to keep in mind:

Keywords

Keyword ranking list in organic search results
A list of Web site keywords and ranking positions in Google’s organic search results.
SEMrush will provide users with an updated list of keywords for which a Web site ranks in Google’s organic search. From there, you can mine and reverse your competitors’ keywords. This is one of the smart keyword research strategies, which has proven to be effective.

SEMrush is one of the best tools on the market today that integrates keywords. That’s because SEMrush has a huge database of 17 billion keywords and it is constantly updated every day.

Traffic

You will know the monthly traffic that the Web site receives from the search engines. However, SEMrush’s organic traffic statistics are sometimes inaccurate. High traffic, then a sudden drop of 2-3 times is possible. Even so, you can still leverage it to gauge your competitors’ SEO.

Traffic costs
Traffic Cost is an metric that helps you estimate the cost of organic traffic (Assuming you paid for the same amount of traffic from PPC).

Organic Search Positions

Displays a list of keywords and traffic in order from highest to lowest.
Displays a list of keywords and traffic in order from highest to lowest.
Here you can see all the keywords a Web site ranks for as well as where it ranks. So if you need a powerful keyword research tool, this feature is especially useful.

For competitor keywords, by default, SEMrush displays the keywords that bring the Web site the most traffic. Besides, you can also sort keywords by search volume and see the most searched terms. Or you can use the advanced filter to only see terms with a CPC (cost-per-click) of $5 or more.

Keyword Difficulty Tool

Assessing keyword difficulty is an important factor determining the success of an SEO campaign. Keyword difficulty is assessed through factors such as:

PA – Page Authority
DA – Domain authority
On-page SEO
Content quality
User Intent – ​​User Search Intent
With SEMrush, this tool does not analyze all the above aspects but will still help you find the answer whether you have a chance to rank or not. To use this feature, you just need to enter the keywords you want to rank for.

Keyword Difficulty Tool feature on SEMrush.
Instructions for using the Keyword Difficulty Tool feature on SEMrush.
The returned results will be evaluated on a scale from 0 to 100%. The higher this index, the harder it is to SEO. You can also compare multiple keywords to find out which keywords you should target first.

On Page SEO Checker

Feature On Page SEO Checker on SEMrush.
Feature On Page SEO Checker on SEMrush.
On Page SEO Checker helps to analyze the content on your page: like title tag and Heading tag, etc. In addition, the highlight of this feature is the ability to suggest Semantic. Semantic can be understood as semantic searches, which improve search accuracy based on understanding user intent (search).

Paid Search
Paid Search – paid search is a feature you should take advantage of, especially useful in PPC advertising. You can use it to see which of your competitors’ keywords are racing for the most ads. Or information about the rival ads running is also displayed in the statistics table.