In keyword research and backlink analysis, the two top tools today are SEMrush and Ahrefs. And Serpstat emerged as a tool combining these two features, helping users to both analyze backlinks and research keyword sets for websites. After the trial period, Serpstat really made a strong impression with Seo Gadget, because of its strength.
What is Serpstat?
Serpstat is a software as a service (SaaS) company based in Odessa, Ukraine. It was founded by Oleg Salamaha in 2013 as an internal service for the digital marketing agency Netpeak, which became its main investor. In March 2015 Serpstat became an independent company.
Serpstat’s features can be divided into six main areas:
Website Analysis: Website Analysis
Keyword Research: Keyword research
Backlink Analysis: Backlink Analysis
Rank Tracker: Track rankings
Site Audit: Website Evaluation
We will go into an in-depth analysis of these items:
# 1 Website Analysis:
Website analysis is divided into two main areas: domain analysis and URL analysis.
In the domain analysis array, there will be subsections:
SEO Research – here, you can track location, make comparisons between domain and domain, identify top competitors for your website (done automatically by Serpstat), research top keywords on the search turns of any page …
PPC Research – if you’re using PPC advertising to drive traffic to your website, this data is really useful. When you enter a keyword into the search box, you will find data related to the keyword, competitors for that keyword. This section also helps you analyze your competitors’ PPC strategy, identify gaps in your PPC campaigns, improve your advertising models, and accurately target to reach more audiences.
Batch Analysis – this item allows users to compare data of 200 domains quickly. As the example in the figure below, the writer compares 12 fields to check critical metrics such as traffic estimates, total keywords, new keywords, lost keywords, etc.
Infographics – The graph displays website information such as website visibility, organic keyword, search traffic, ads, etc.
In the URL parsing array, there will be subsections:
Keywords / Positions – when entering a URL, this item will show all keywords and their rankings on Google of this particular URL.
Competitors – shows the competitors of the URL entered in the search bar, along with the total number of Facebook shares of each URL.
URL vs. URL – this section compares your URL with 1 or 2 rival URLs.
Missing Keywords – displays the top ranking keywords of your competitors’ URLs, but not your URLs.
# 2 Keyword Research:
Serpstat allows you to quickly find the keywords that are ranking popular that you and your competitors are ranking in the top, as well as new keywords that the opponent is targeting, but you are ignoring.
Keyword research in Serpstat allows you to perform the following tasks:
SEO Research – conduct research on a variety of keywords such as exact keywords, LSI keywords, search suggestions, top pages, and competitors for that keyword.
PPC Research – includes a list of paid keywords, a list of competitors using paid keywords, advertising samples …
SERP Analysis – displays the top 100 Google results, in both organic search and paid search, for specific keywords.
# 3 Backlink Analysis:
This section analyzes all backlinks of your website as well as competitors’ websites. From analyzing your competitor’s site, you can find a list of new backlinks that can be exploited.
In this Backlink Analysis section, there will be subcategories such as:
Backlink Dashboard – this dashboard shows the general parameters of the website, such as referring domains, pages, total pages indexed, referring pages … In addition, Serpstat also has its Page Rank and Trust Rank index, which can be compared with only Moz’s Domain Authority (DA) and Page Authority (PA) numbers.
Referring Domains – here you will see how many domains pointing to your website. You can also see the Alexa rank of the referring domains.
New / Lost Backlinks – an important feature where you can view the new backlinks and backlinks of your website. You can also see which URL the backlink points to, and the backlink is dofollow or nofollow.
Anchors – although not as important as they used to be, anchor text still plays a role in helping Google understand what the website is about. In Serpstat, you can see the anchor text pointing to your site.
Top Pages – displays the top pages of a website and their number of backlinks.
# 4 Rank Tracker:
Ranking on the search rankings often changes. Therefore, it is necessary to monitor them regularly.
Positions – displays the ranking distribution of the website on search engines (eg, Top 10 how many keywords, top 20 how many keywords).
History – displays the location history of the domain name for the selected keyword.
Competitors – displays competitor traffic for selected keywords.
# 5 Site Audit:
Serpstat’s Audit Site provides a comprehensive analysis of the site, overall SEO scores, emphasizing errors that need fixing.
Meta Tags – see errors with high, medium, and low priority for Title tags, meta descriptions, etc.
Headings – see errors with high, medium, and low priority for H1, H2, etc.
Redirects – displays the total number of redirect links on the website and provides information about redirect or error redirects.
Accessibility and Indexation – displays pages with canonical tags, flash used on the page, errors from too few …
Links – allows users to see if there is a problem with the external backlink pointing to it.
Server Parameters – displays HTTP / HTTPS issues on your site.
Loading Speed – view and fix errors in page load speed